I don’t just run campaigns. I build the infrastructure behind them.

Companies I’ve worked with

Wescom Financial Southern California Edison Startpage Vitality American Addiction Centers

“

Karina has a lot of strengths, but I probably appreciate most her overall marketing savvy and also her professionalism. She’s familiar with the latest digital media tools, so she can setup and manage a wide variety of digital marketing campaigns.

R

Robert Brooke

CEO, Vitality

What I do

SEO
Organic growth strategy
Built SEO programs from scratch, improving the site’s health and increasing branded traffic.
Social
Social media & community
Led global and regional social channels — managing influencer programs, live events, and community engagement at scale.
Content
Content & editorial
Scaled a blog from 21 to 200+ articles. Launched and produced a podcast that increase web traffic and brand awareness.
Campaigns
Integrated campaigns
Brought multi-channel campaigns to life end-to-end — creative, compliance, UTM tracking, SEM, and performance optimization.
Brand
Brand development
Built brands from concept to launch — strategy, identity, messaging, and the infrastructure to support growth.
Advertising
Paid & digital advertising
Coordinated paid media across display, social, radio, and digital — managing agency relationships, creative reviews, and compliance approvals.

Career milestones

2023 – 2026

Senior Digital Marketing Associate

Wescom Financial

Increased non-branded organic traffic, raised site health, and created an influencer program to increase awareness on community partnerships.

SEO · SOCIAL · CAMPAIGNS

2019 – 2022

Social Media & Content Manager

Startpage

Generated content partnerships with privacy-focused brands, created an influencer program, and scaled the Privacy Please blog from 21 to 200+ articles.

CONTENT · SOCIAL · SEO

2017 – 2018

Corporate Communications

Southern California Edison

Managed social for one of the largest US utilities, including 24/7 crisis coverage during the Thomas Wildfire.

SOCIAL · COMMS · CRISIS

Let’s work together

Ready to see the work?

Campaigns, content, and strategy — all in one place.